They say that a picture is worth a thousand words, and with today’s technology, it’s easier than ever to snap a few quick photos for your real estate listing. With smartphones in everyone’s pocket, why should anyone bother with professional real estate photography?

The truth is, while anyone can take photos of your home, a professional photographer knows how to take the kind of pictures that will help your home sell. In fact, a profile by the National Association of Realtors noted that 89% of homebuyers who browse online listings find house photographs to be the most useful part of the experience. The Internet, of course, is one of the first places where many homebuyers begin their search. For these interested buyers, listing photographs represent your home’s first impression. 

Here are a few of the key ways that professional photography makes for a faster and better home sale:


When staging a room for pictures or open house visitors, certain personal pieces like photographs or belongings are removed from the area. The design might be minimized or made to be more neutral. The goal is for buyers to envision themselves in the home, with their own belongings and design ideas. 

Staging the rooms of your home is an essential part of selling your house. You want your home to come across as welcoming and inviting for potential homebuyers. A professional photographer, especially an experienced real estate photographer, will know the best way to stage your house for maximum homebuyer appeal. 


A professional photographer will combine staged rooms with proper lighting, including natural light, and composition. High-quality lighting can completely change the look and feel of a room, and this change will be felt by the buyers who view your real estate photographs. Lighting can make a room look and feel larger. You can even use light to divide your room into spaces. Most of all, lighting sets the mood of your home. A skilled photographer will know how to adjust the lighting for optimal house pictures. 


When we take a picture with a smartphone, we aren’t usually thinking about the elements of photography, like space or color. It’s also easy to miss when a photo is subtly grainy, tilted, or blurry. A professional photographer knows all of the tricks of the trade. He or she will provide you with high-quality images using specialized equipment, appropriate lenses, and training. Even things that you might not consider, like the best time of day to shoot the photos, will be at the forefront of the photographer’s mind. 


Some of a photograph’s most important work comes after the picture is taken. Top-notch editing lends the perfect finish to your photos. Professional photographers have access to industry standard editing software and programs. These photographers also have the education and experience to use those editing tools, leaving you with images of the highest caliber for your home sale.

VSells & Associates can suggest skilled, experienced photographers for your real estate listing. We know the kind of images that appeal to homebuyers and are excited to help you sell your treasured home for the best price. If you’re planning to sell your Baltimore-area home this spring, contact our team of real estate experts today!